Sony MAX India Rebrand

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Sony MAX India called us to participate on the pitch for their new image and we were honored to be chosen! Inspired by mandalas and lotus flowers, which are typical of their culture, and using a saturated palette, we created a vibrant, youthful and contemporary channel. The animation reveals the different colored layers while showing everything the channel has to offer.
We also had the chance to create a special version with a different color palette using gold and silver to achieve a premium and sophisticated look for special occasions.
It was an honor to create the image for Sony MAX India and we hope you love it as much as we do!
Music: "London Thumakda" from the soundtrack of "Queen" performed by Neha Kakkar, Sonu Kakkar and Labh Janjua, used only for this reel and with no commercial purposes.

Festive Package

Process

Credits:

Directed by: Plenty
Creative Director: Pablo Alfieri
Art Director: Federico Kanno
Animation Director: Hernán Estévez
Executive Producer: Inés Palmas

Producer: Clara Etcheverry
Graphic Design: Federico Kanno, Federico Bogado & Lucía Izco
3D Modelling: Federico Kanno & Federico Bogado
3D Animation: Hernán Estévez & Maximiliano Riedel
Lighting, Shading & Rendering: Federico Kanno & Federico Bogado
Compositing: Matías Mastrogiano
Year: 2015

Client: Sony Max India
Creative Director: Nidhin Antony
Head of Programming: Udayan Shukla
Head of Business: Neeraj Vyas
Producer: Arif Mohamed